High-converting websites · Home services
Your website should make you money.
Most home-service sites turn 1–2% of visitors into calls. Sites engineered to convert run 4–6%. Same traffic, same ad spend — roughly twice the booked jobs. That's the only metric we build for.
Founded and built by the owner of a working Alaska service company. One point of contact, teardown to launch.
Visitor-to-lead conversion
Published industry benchmark ranges. Your numbers depend on your market, offer, and follow-up — which is what we build for.
Typical conversion rate for a home-service website
Conversion rate of a site engineered around booking jobs
More likely to qualify a lead answered in 5 minutes vs. 30
Sources: published home-services and lead-response industry benchmarks.
Proof
We don't just build them.
We run one.
Site Stack was founded by the owner of an Alaska lawn care and snow removal company — a real operation with crews, routes, and a phone that has to ring.
The site he built for his own company routes two service lines through two separate booking funnels, ranks on location pages in three towns, tracks crews live, and publishes its own miss count. Every client build is held to that standard: if it wouldn't work on our company, it doesn't ship on yours.
The scoreboard — snipandclipalaska.com
0 missed
2 missed — yes, we count them
The owner's own build, live at snipandclipalaska.com — and the bar every client site has to clear.
What's inside every build
The website is the part you can see.
Underneath it, every Site Stack build ships with the machinery that turns a visitor into a booked job.
Service-area pages
A page for every town you work — built to rank locally and convert the people who live there.
Booking integration
ServiceTitan, Jobber, Housecall Pro. A form fill becomes a scheduled job — nobody retypes anything.
Call tracking by source
Know which half of the ad budget rings the phone — every call tied back to where it came from.
Speed-to-lead automation
An instant text goes back the second a form lands — nights, weekends, and 7pm Saturdays included.
Review engine
Steady review requests after every job, with the proof placed where buyers actually decide.
Conversion reporting
Every call, form, and booking tracked from day one — reported monthly in plain English.
The playbook
Conversion isn't decoration.
It's a set of rules.
Clarity beats clever
A visitor should know what you do, where you do it, and what to tap — within five seconds, on a phone, with one thumb.
One action per screen
Every screen earns one decision. More choices means fewer calls.
Proof lives next to the ask
Reviews, numbers, and guarantees sit beside the button — not on a page nobody visits.
Friction is the leak
Every extra form field and every slow second costs booked jobs. We remove both.
Speed wins the lead
The first company to respond usually wins the job. We wire the site so that company is yours.
Grounded in published conversion research — and pressure-tested every day on our own working service company.
No handoffs
You talk to the builder.
No account managers, no ticket queue, no junior designer you've never met. The person who scopes your site is the person who builds it — and the person who answers when you call.
How it works
Four steps. No proposal limbo.
Free teardown
20 minutes on a screen share. We show you exactly where your current site leaks jobs. Keep the findings either way.
Straight quote
One number, on the call, based on your scope. No two-week proposal wait.
The build
Weeks, not months. You review the work twice; we handle everything else.
Launch + report
Live and tracked from day one, with training so your team owns it.
Custom builds from $12,000 — quoted live on your teardown call. Pay-in-full pricing and milestone payment plans available. You own the site, the domain, and every account.
The Site Stack Website Grant
$35,000. One build. Free.
Every review period, one U.S. home service company receives a complete build at no cost — and every applicant is offered a free website teardown, selected or not.
Rolling review periods · No purchase necessary · Official rules
Questions
Straight answers.
How much does a build cost?
Builds start at $12,000 and are custom-quoted on your teardown call, after we've seen your site, your numbers, and your scope. Pay-in-full pricing and milestone plans are available. You'll hear the number live — no proposal limbo.
How long does it take?
Most builds launch in three to six weeks depending on scope. You get the timeline in writing before any money moves.
Who actually builds my site?
The owner. Site Stack was founded by the owner of a working Alaska service company, and he is your single point of contact from teardown to launch.
We already have a website. Is this still for us?
That's the best case for a teardown. Twenty minutes on a screen share and we'll show you exactly where the current site is leaking booked jobs — the findings are yours to keep whether we work together or not.
What's the $35,000 grant?
Every review period, one U.S. home service company receives a complete Site Stack build free. Applications take about 90 seconds, stay on file for every future period, and every applicant is offered a free teardown. Details and application here.
What happens after launch?
Your site goes live tracked from day one, and your team gets training to run it. Monthly growth plans — reporting, updates, and conversion work — are available if you want us to keep our hands on it.
Get a quote
A straight number. On one call.
Tell us about your company below. We review your current website before we ever get on the phone — then you get a real quote on a 20-minute call, not a proposal three weeks later.
We do our homework first
Before we reach out, we've already been through your site, your Google Business Profile, and your ads. No generic pitch.
20-minute teardown call
A screen share where we show you exactly where your current site is leaking booked jobs. The findings are yours to keep either way.
One number, live
Your quote, on the call, based on your scope. Builds start at $12,000. Pay-in-full pricing and milestone plans available.
Prefer email? hello@sitestack.us